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Los negocios inclusivos en Chile

Este domingo en Empresas en Acción, hablamos sobre los negocios inclusivos, un concepto que crece con fuerza en nuestro país y en el mundo, el cual tiene como principal objetivo la superación de la pobreza.

Se trata de dar oportunidades a segmentos más vulnerables de la sociedad e integrarlos a la cadena productiva de las empresas, pero sin descuidar el “negocio” ¿De qué se trata este modelo? ¿Cómo se está aplicando en nuestro país? ¿Cómo se benefician las empresas y la sociedad? Son algunas de las preguntas que abordamos en nuestro último programa. Conversamos con Sebastián Cantuarias, director social de la Fundación Proyecto Propio y con Gerardo Imbarack, Jefe de Comunicaciones y Publicidad de Masisa.

4 Comentarios para “Los negocios inclusivos en Chile”

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  4. Drift Boss Dice:
    11 de julio de 2011 a las 0:15

    I was really impressed with this model because it not only helps disadvantaged people have the opportunity to rise up but also creates real value for the business. Integrating the community into the production chain makes me feel that the business is operating more responsibly and sustainably. Listening to the stories from representatives of Fundación Proyecto Propio and Masisa made me realize that this is not just a theory but has been and is being applied very effectively.

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